2026 Schedule of Events

 

You do not need to remain within a single learning track; feel free to choose sessions across Merchandising, Marketing, and Management.

 

8:00 – 9:00 – Registration, Networking & Continental Breakfast

9:00 – 9:40 – AGM Opening Remarks

9:45 – 11:00 – Workshop (choose one)

• Tracy Moffatt - Making a Lasting Impression - The Club Logo - MERCHANDISING TRACK
  Is your club logo working for you?  Does it tell a story?  This session will explore the importance of the club logo and what makes and effective club logo.  You’ll leave with practical information on logos and their application as well as and tips for updating your logo to make it more effective and help you sell more merchandise! 

• Angelyn Horrell - 5x Your Social Media Results (Without 5x the Work) - MARKETING TRACK
  In this hands-on workshop, you’ll learn how to turn one small idea - a new product, event, or trend - into five different social media posts that educate, inspire, entertain, inform, and sell. Using the EIEIO content framework, you’ll leave with a ready-to-post content plan built specifically for your golf shop or brand. You’ll learn what’s working in 2026, show to plan smarter (not harder), and create a system that keeps your content consistent, creative, and customer-focused.

• Jared Henzlik & Grace Hurley - Bridging the Relationship Gap Between Buyers & Vendors -MANAGEMENT TRACK
  Join Grace and Jared for an interactive session exploring both sides of the buyer–vendor relationship. Together, they’ll unpack common challenges, share practical ideas to strengthen collaboration, and highlight processes that build lasting partnerships. Expect an insightful—and entertaining—session featuring a bit of fun role-playing from both presenters!

 

11:15 - 12:00 – Roundtable Discussions

 

12:00 - 1:30 – Lunch Presentation

 

1:30 – 2:30 – Breakout Session One (choose one)

• Lyn Falk - Lighting, Focal Points, Signage - three of the most powerful retail design tool! - MERCHANDISING TRACK
  Discover how three often-overlooked design elements—lighting, layout, and signage—can dramatically influence sales. Learn how to choose the right lighting to highlight products, create focal points that guide customers through your shop, and design signs that capture attention and inspire action. Don’t underestimate the power of these simple yet effective tools to elevate your retail space.

• Golf Datatech - A Circana Company - State of the Industry:2026 Golf Retail Insights - MARKETING TRACK
  Join Circana for an in-depth look at the state of the golf retail industry. This session will reveal the results of the 2025 AGM Annual Membership Survey alongside Circana’s latest data and trend analysis. Gain a clear picture of where the industry stands today—from performance and consumer behavior to emerging opportunities—and walk away with valuable insights to guide your shop’s strategies for the year ahead.

• Michael Leemhuis - Lessons Learned in the Business of Golf Trenches: Getting, Keeping and Leaving a position in the Golf Business - MANAGEMENT TRACK
  Join Michael Leemhuis, M.A. Ed., CCM, CCE, PGA Master Professional, for an engaging session on navigating a successful career in the private club industry. Drawing from decades of leadership experience, Michael shares real-world insights on every stage of a professional journey—landing the right position, excelling and staying relevant in your role, and transitioning gracefully when the time comes for change. Attendees will gain practical strategies for career advancement, personal branding, and professional development, along with lessons in leadership, networking, and maintaining work-life balance. Whether you’re seeking your next opportunity or striving to lead at the highest level, this session offers invaluable guidance from one of the industry’s most accomplished executives.
   

2:45 – 3:45 – Breakout Session Two (choose one)

• Leigha Turner - Good, Better, Best - MERCHANDISING TRACK
  No matter where your shop stands today—good, better, or best—there’s always room to elevate. Good, Better, Best is built to be a “retail scorecard,” where you can evaluate your golf shop on dozens of topics from mannequins to markdowns, tags to folding, golf bag merchandising to ladies’ apparel. Take stock of a variety of visual elements while gaining ideas to modify, grow, and improve into 2026 and beyond. Built to allow everyone to walk away with small, actionable steps, many of which have little to no financial cost, you’ll leave with an action plan to refine your shop’s experience and continually raise the bar for your members and guests.

• Ross Liggett - AI + Automations - MARKETING TRACK 

• Caroline Basarab - Raising Retail Rockstars: Ongoing Staff Training to Develop Future Leaders - MANAGEMENT TRACK
  Step inside the golf shop to learn how to cultivate the next generation of retail leaders. Caroline Basarab, PGA, will share strategies for inspiring assistants and interns, building confidence, and encouraging ownership in day-to-day operations. This session will explore practical approaches to mentorship, hands-on learning, and ongoing staff training, while fostering innovation, collaboration, and accountability. Attendees will gain insights on creating clear pathways for professional growth and developing future leaders who are excited to contribute to the success of the golf shop.
   

3:45 – 4:00 – Afternoon Refreshments 

4:00– 5:00 – Closing Keynote
Chris Clews - Everything We Need To Know For Life and Work Can Be Learned From ‘80s Pop Culture

Join speaker and author Chris Clews for a fun, interactive, and insightful look at leadership, workplace culture, and life lessons inspired by the iconic movies of the ’80s. Through classics like The Breakfast Club, The Karate Kid, and Coming to America, Chris reveals timeless takeaways on teamwork, leadership, creativity, and what it truly means to “stay gold.”

5:00 – 7:00 – Product Preview Reception

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Thank you to our learning track sponsors.
MERCHANDISING TRACK - SANSOLEIL
MARKETING TRACK - TEE COMMERCE
MANAGEMENT TRACK - A. PUTNAM

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Schedule subject to change.