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0 DAYS TO THE EVENT
Jan 21, 2025, 8:00 AM
Orange County Convention Center
Elevate your golf retail business at the 2025 AGM Retail Conference—where industry leaders gather to share insights, explore trends, and connect with top vendors. Don’t miss this opportunity to gain a competitive edge!

Schedule of Events


8:00 – 9:00 – Registration, Networking & Continental Breakfast

9:00 – 9:40 – AGM Opening Remarks

9:45 – 11:00 – Workshop (choose one)
 

  • Tracy Edgemon & Alecia Lane - Mastering the Art of Display: A Workshop Challenge - MERCHANDISING TRACK - Room W110A
    Unlock the secrets to impactful visual merchandising in this hands-on workshop challenge led by industry experts Tracy Edgemon and Alecia Lane. Dive into the essentials of creating eye-catching displays that captivate customers and drive sales. Participants will collaborate in small teams to design innovative display solutions using provided props and materials, showcasing their creativity and expertise. Whether you’re looking to enhance your shop’s seasonal themes or elevate everyday presentations, this interactive session will offer practical insights and techniques for mastering the art of visual display. Perfect for merchandisers at all levels, this workshop is designed to inspire and challenge you to think outside the box. Merchandise kindly provided by Backspin Golf Threads and Belyn Key.  Fixtures provided by Barr Display.
     

  • Ken Morton, Jr. - The Little Workshop of Big Golf Promotions - MARKETING TRACK - Room W102
    Fresh off the publishing of Little Book of Big Golf Promotions #7 and already knee-deep in Little Book 8, join Ken Morton, Jr, AGM Past President and VP Retail & Marketing for Haggin Oaks, where he'll share some of the highlights of great golf shop promotional ideas from around the world as well as host a workshop where participants will dream up big ideas of their own.
     

  • Loraine Ellis-Vienne - Key Management Skills to Keep You on Par - MANAGEMENT TRACK - Room W101
    This session will keep you on par as we discuss successful leadership and management skills tailored for the retail operations and customer service side of the golf business. In this dynamic industry, retail managers must master a broad spectrum of competencies to thrive. These include leadership, management, communication, team empowerment, and decisiveness. Each of these skills plays a critical role in building and leading successful operations.

    Throughout this session, we will explore the skills to develop your attributes as a leader in the customer-centric world of golf operations. Whether you're managing a pro shop, overseeing merchandising, or leading a team of service professionals, these principles will help you create a thriving workplace and deliver exceptional customer experiences.

 

11:15 - 12:00 – Roundtable Discussions

 

12:00 - 1:30 – Lunch Presentation

 

1:30 – 2:30 – Breakout Session One (choose one)
 

  • Leigha Turner - Retail Reality Check: Retailing in a Post-Pandemic World  - MERCHANDISING TRACK - Room W110A
    The last few years have been unprecedented in golf retail, bringing both challenges and opportunities. This seminar offers a fresh perspective on evaluating and optimizing your shop’s performance in a rapidly changing retail landscape. Discover strategies to address declining sales, excess inventory, and underperforming categories, while learning how to assess vendor performance to identify your top-performing brands. This seminar offers practical tools to navigate post-pandemic challenges and position your business for success.
     

  • Colleen Carswell - Creative Collaborations: Thinking Outside the Shop - MARKETING TRACK - Room W102
    Elevate your retail strategy by identifying and activating untapped partnership opportunities throughout your facility. Discover how to leverage departmental relationships to create new merchandise revenue streams while enhancing the overall member/guest experience. Leave with actionable strategies to implement creative cross-departmental programs that drive traffic and sales. Strengthen your approach to relationship marketing and learn to build connections that drive loyalty and long-term growth!
     

  • Sheryl Bindelglass - Help! They Made Me the Shop Manager - MANAGEMENT TRACK - Room W101
    Taking the reins as a shop manager can feel like stepping onto the first tee of a championship course—exciting, a little intimidating, and full of opportunities to shine! This session is your caddie, guiding you with insider tips to run a successful pro shop that’s a hole-in-one for your members and team. Learn how to ace buying decisions, design displays that drive sales, and motivate your team (without breaking the bank). We’ll also share creative strategies to move slow-selling items and host fun, team-building contests that boost morale and engage your members. Walk away ready to take your shop from the rough to the leaderboard!

     

2:45 – 3:45 – Breakout Session Two (choose one)
 

  • Dan Holman - Mastering the Retail Course: 10 Strategies to Stay Ahead of the Retail Game! - MERCHANDISING TRACK - Room W110A
    Learn how to elevate your golf shop’s performance with 10 powerful strategies from retail expert Dan Holman. This session is packed with practical tactics and innovative approaches to help you stay competitive and drive success in today’s dynamic retail environment.
     

  • Style, Strategy, and Trends: Golf Retail in 2025: A Live Podcast with Marty Hackel and Justine Gray - MARKETING TRACK - Room W102
    Join Justine Gray, Director of Membership and Education for the AGM, and Marty Hackel, also known as Mr. Style, for a special live podcast recording at the 2025 AGM Retail Conference. Together, they will dive into the key retail trends shaping the golf industry in 2025, offering actionable insights to keep your shop ahead of the curve.
     

  • Ray Perkins - Why Financial Management is Relevant for Golf Retailers - MANAGEMENT TRACK - Room W101
    Join us to learn how NetSuite can transform your business through operational excellence and innovative technology. We’ll address the unique challenges in the golf market and share actionable insights to enhance efficiency, improve customer experiences, and drive growth. Don’t miss this opportunity to elevate your merchandising strategy and stay competitive!

     

3:45 – 4:00 – Afternoon Refreshments sponsored by Duca del Cosma

4:00– 5:00 – Ben Lorenzen - All Grown Ups are Pirates – Closing Keynote - Room W110A
In a world that often seems fixated on serious responsibilities and grown-up obligations, "All Grown-Ups are Pirates" invites you on an exciting journey into the realm of personal growth, development, and rediscovering the power of fun. Growing up, we've all been asked that one quintessential question: "What do you want to be when you grow up?" But as we navigate the complexities of adulthood, it's easy to lose sight of the dreams and passions that once filled our youthful hearts. This session is a refreshing call to embrace the daring spirit of pirates and embark on a treasure hunt to uncover your true passions and dreams.

5:00 – 7:00 – Product Preview Reception

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